Social Media, Editorial, Design or Public Relations
What makes a great communication professional?
- Excellent written and verbal communication skills
- Strong attention to detail
- Creative thinker
Communication is critical to any insurance agency or company’s brand image. Communication professionals develop and execute the brand strategy, distributing content through traditional and social media. They work with journalists at local news outlets to offer expertise on the insurance angle in new stories. The communications professional helps tell the industry’s story to the public, particularly during times of natural disasters or other crises when agents are on the front lines helping the public.
Bachelors degree in Communications, English, Journalism or Marketing
Salaries reported in a survey by the Insurance Marketing Communication Association (IMCA) revealed nearly 50% of insurance industry communication and marketing staff earn a salary between $55,000 and $78,000.