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Communications

Social Media, Editorial, Design or Public Relations

What makes a great communication professional?

  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Creative thinker

Communication is critical to any insurance agency or company’s brand image. Communication professionals develop and execute the brand strategy, distributing content through traditional and social media. They work with journalists at local news outlets to offer expertise on the insurance angle in new stories. The communications professional helps tell the industry’s story to the public, particularly during times of natural disasters or other crises when agents are on the front lines helping the public. 

Videos:

    
      Courtesy of Progressive
 
Courtesy of Ohio Insurance Institute

Education:

Bachelors degree in Communications, English, Journalism or Marketing

Salary information:

Salaries reported in a survey by the Insurance Marketing Communication Association (IMCA) revealed nearly 50% of insurance industry communication and marketing staff earn a salary between $55,000 and $78,000.